Mass media plays a vital role in informing, entertaining as well as educating people. Television, radio, and newspapers have been influential on people’s daily lives and routines. But, with the emergence of new media that came with technological innovation, has posed unique challenges to the traditional media. These new technologies offer new opportunities for public participation and engagement. And it is feared that they may replace some conventional media forms like print. Here are some ways the advancement of technology has impacted telecommunications and media market.
The Rise of Citizen Journalism
The technological advancements have enabled anyone to become a journalist at a little cost. Unlike before where people used to depend on the mainstream media to get information, nowadays people can get access to data using new media which is cheaper and faster. The introduction of internet blogs, news portal, and online news among others are platforms that citizens are using to receive news and engage with the journalists.
Advancement in Video Technology
Videos are an important aspect of communication. Consumers do not want to waste their time trying to interpret content. They use videos since they are a quick and easy way to digest information. For this reason, there has been pressure in the media industry to produce video-based content. It was almost impossible before since the videos produced were of poor quality. But, with technological advancement, it is now possible to create high-quality videos using the HD, 4K, 8K and VR technologies.
Finding free-lance writers, photographers, and video editors is much easier. All you need to do is visit sites such as upwork.com or outsource.com. Media companies that take advantage of freelance talent end up using less money to get good content as compared to the companies that are hiring permanent workers who need to be paid at the end of every month.
Online Broadcasting Has Been Made Possible
Broadcasting on air is limited to signal range. If there is no signal where the consumer is, he or she cannot have access to information. However, the advancement of technology provides an alternative to this. As long as the audience have internet coverage, they can enjoy the broadcasting.
There is a lot of impacting on media today. But all in all, media companies should not overlook the effects of technological innovations. They should invest in technology to keep up with as well as surpass their competitors.